Reels are at the heart of Shimano. They have been for decades and our worldwide reputation for quality and excellence is unmatched.All Shimano reels are designed by our own designers and produced in our own factories. They contain unique features that other companies just can’t match and it’s a promise that you’ll never find a Shimano reel under another name. We take pride in what we do and there is only one standard . . . the Shimano standard of excellence.